A Record Shouldn’t Last a Lifetime

Besito x Equity First Alliance

A powerful award-winning multi-media campaign “A Record Shouldn’t Last A Lifetime” features advocates, formerly incarcerated individuals, and their family members, amplifying the voices of those impacted by the war on drugs. Our goal was to inspire connection by telling the intimate stories of those who have been most harmed, featuring the subjects’ compelling personal stories, in their own environments. This campaign was an urgent reminder of the moral obligation of those who are profiting off the legal cannabis industry to fight for equity and reparative justice.

View our Clio Award Winning Campaign

  • 5 Short Form Documentaries

    1 Long Form Documentary

    Portraits and Product Photography

  • Petition for Federal Automated Expungement

    Distribution of film

    Screening and Education Workshop Series

  • Launched with 1% sales of besito products donated to Equity First Alliance

  • Creative Direction, Casting, & Production: Radical Womxn

    Photographer: Thalia Gochez

    Directors: Ocean Vashti & Lauren Calsada